I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.

DAVID OSWALD

AUGUST 14, 2019

Why Moving to Trademark Search Organizations is Suggested for Organizations?

content and partners; and a step change

The advance of technology has reshaped how consumers engage with brands. More than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. Growth strategy today requires companies to envision the car.

Upgrade Content Creation Capabilities

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape. However, the transformation still required across the industry is significant, involving far-reaching changes to consumer products companies’ growth models and the largest buckets of their discretionary spending. And it’s urgent, as consumers and new competitors are moving faster than incumbents can react.

“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology.

The consumer journey has fundamentally changed, and so has the role of the brand manager. Once guardians of the brief to agencies, today they must lead hands-on content generation, data management.

DAVID OSWALD

Empowering Innovation: IP Brigade specialize in creating, managing, and monetizing intellectual property to fuel your success.